Recipe for a Quick and Easy 10 Minute Blog Post

You have a half hour in your schedule to write a blog post, but you can’t come up with anything to write.  You need to get the post done – your virtual assistant is waiting for you in order to get your newsletter done.

Here’s a quick trick  I learned from my mentor, Michele Scism – for getting a blog post up in less than 10 minutes.

And, as a bonus, if you do this right, you can get other people to promote the post for you.

Want to learn more?  Here are the steps.

1. Consult your message map (don’t have one?  No worries – we’ll be creating this in class together starting on 10/25.  Not in the class?  Sign up here) .  This blog posting method is easy – but it only really works if the content you choose is very on point with YOUR blog message and content.  Choose a topic  that your clients would really benefit from knowing – but that you don’t cover expertly yourself.

2. Go to You Tube and choose a video that covers that topic.  Ideally the video should be on the short side and be a “how to” video vs. a longer lecture.  You need to be able to watch and digest the video quickly (or it will take you more than 10 minutes to complete!)
3.  Post the video to your blog (be sure to give a link and full credit to the source) .  Below the video post a summary of what the video says and (IMPORTANT!) how it relates to your audience.  Tell them why you chose that particular video.  Your summary should be at least 150 words long.

Done.  One quick and easy blog post.

BONUS POINTS:

The above steps will “get the job done”.  Here are two hints to make it work even better for you.

1. When you promote the blog post, make no secret of the person whose video you placed on the site,  Tag them in social media. Even write them an email telling them you promoted them.  They might promote that page or something else on your blog.

2. Post relevant screenshots instead of the video.  This take a bit longer – but it makes for a post that is more likely to help SEO-wise.  I learned this trick from Ryan Diess.

Want to see what a post done this way looks like?  Check out this post I created using a video from Ellen Finkelstein.

Easy isn’t it?   Now, you should be ready to rock and roll on your blogging!  

Of course, the danger in this is posting too much “borrowed” content. You want to have your own point of view. I’m teaching a class starting on October 25 on how to create a message map for your blog.  We’ll be looking at how to find out what your customers need to learn from you in order to buy.  You can sign up for that here.