How to Get Crystal Clear in Less than 30 Seconds
The one thing that gets in the way of your success.
One of the biggest problems I see with the people I coach and help with Active Campaign is a lack of focus. One day my client will be writing blogs, then she sees a teleseminar and suddenly is very interested in changing her strategy to You Tube ads. You Tube Ads are great, but, she didn’t give her first strategy enough time to marinate before picking up the next one. The truth is…
- building a community takes time
- building traffic (especially if you are going after non-paid traffic) takes time
- creating the systems in your business to really handle an influx of clients takes time.
How much time? According to our Paycheck to Passion podcast series where we interviewed over 100 successful entrepreneurs, it takes a year and a half to three years before a business really “gets roots” and starts being successful. That’s a LONG time when you are being supported just through your business.
Want to know a shortcut?
BIG companies (that disrupt entire industries) have something in common.
They are organized around a core question.
For example, Microsoft’s question was “how can we become the intelligence that runs computers worldwide?”.
So, given that core question – everything Microsoft did (and does makes sense). They created an operating system. They created Office suite. They didn’t ever create computers – yet their products are used on most computers. They could grow in many different ways while staying within the frame they created for themselves.
Amazon’s core question was “how can we replace brick and mortar bookstores and become the go to place where people buy books (and later everything)?”
Starbucks might be “how can we become the nation’s “living room” by bringing the Seattle coffeehouse experience to every neighborhood?”
Thinking in terms of a question, rather than a niche is a great way to strike a balance between wanting to grow and try new things and allowing your business to stay focused enough to gain traction with your target market.
Thinking about your question.
What is your question? If you were to think BIG about the contribution that you and your business make to the world – what would you like to do? What difference could you make?
In terms of Active Campaign consulting, our question is – how can we transform small businesses and save time time for business owners by helping them use technology to build better, more authentic relationships with their customers?
What is your BIG question? (Write it here and we can support you in making it true).