Category Archives: How To

Why Virtual Businesses Need Mobile Marketing

Mobile marketing fascinates me.   I have been a true gadget junkie since the first Palm pilot came out (I have a whole museum of used PDAs in my kitchen drawer). It amazes me how quickly mobile technology has developed and what is now possible with a device that is just a tiny bit larger…

A simple system for getting it right the first time.

Given that as a online marketing manager (who started out as a virtual assistant and event planner), my business depends on getting it right the first time, people are surprised to hear that I am a bit of a free spirit,  Given an choice between custom and systematic, I would choose custom every time. Lately…

How to Plan a Surprise Party Using Facebook

Learn how to have your facebook status updates only show on certain friends news feeds. You can do this to separate your business and personal facebook posts.

Easy Ways to Create Promo Videos for Your Online Business

Have you heard that video marketing is important but have no clue where to start? Read this article to learn how to easily make videos to promote your online business.

Quiz: Are You Getting Value-Add From Your Virtual Assistant?

When talking to current clients and potential clients – I am starting to notice a recurring theme.  Clients are complaining because they are paying top dollar for virtual assistant services but not getting the strategic support they think they are paying for.  Rather, their virtual assistants are “order takers” rather than “strategic partners”.  The  client…

Does Your Pink Spoon Come in Different Flavors?

Want to get more ideal clients? Make sure that your pink spoon (or free giveaway) appeals to different learning styles. Read this post to find out how.

Keywords, Spells and Incantations

“Words are more treacherous and powerful than we think” – John Paul Sartre I’m not ashamed to admit that I am a Harry Potter fan.  One of my favorite parts of story are the silly faux-Latin spells that the young wizards use to work their magic. Blogus Postus Writus… Is the post done?  no?  Too…

Writing Your Product Launch Cinderella Story

Someday your launch will come??? Stop waiting for someday and start making progress today. Learn the secrets to a successful product launch.

Is Headway Really Any Easier?

Is Headway really a better and easier way to put together a Word Press-based website? I recently put the   Headway Theme through its paces constructing a site for one of my clients – India Think Consulting. India Think is a cross-cultural communication consulting firm that helps Americans navigate the often very muddy cultural waters of…

Why Counting Counts

You have a strong but steady virtual assistant practice with a stable client base on retainer.  Why bother keeping statistics for your business? Because you attract what you focus on and keeping metrics allows you to set and see yourself move toward your business goals. Since I’ve started tracking statistics for my business, I have…